The website, owned by The Runway – referred to here as the "website", "we", or "us" - does use, place and/or save cookies on users' devices. Cookies used to offer easier and more efficient services to users as they visit or browse the website pages.

Below applies to and its related second- and third-level domains, and not to other sites linked to from the website.

By using this website, you agree to our Terms of Use, Privacy Policy and use of cookies in accordance with this Cookies Policy.

If users do not agree to our cookies usage, it is inevitable that users adjust their browsers accordingly, or do not use this website or any of its corresponding second- and third-level domains. Noting that users opt to disable these cookies we use, could affect their browsing or website usage experience.

Users also are urged to check Terms of Use and Privacy Policy for further information.

Cookies and Web Beacons Explained

Cookies are date files or partial data that can be saved to your computer's hard disk or any other internet connected device when users visit a website. Normally a cookie contains the name of its originating website, its duration ('session cookies' or 'persistent cookies') and a code that could be a unique number generated randomly. Generally cookies would provide information on the use of the website and preferences. Cookies enable users a simpler browsing experience and help them ease or speed up future visits and returns to the website. Cookies could also be used to collect comprehensive statistics on how browsers use the website allowing website developers and/or servers to develop and improve the website content, design and structure. Cookies enable the website to remember visitors' actions and preferences (such as login, font size and other display preferences) over a period of time, so users don’t have to keep re-entering them whenever they come back to the website or browse from one page to another.

Another tool is also used for collecting information is web beacons (called also 'clear GIFs, pixels or pixel tags). This might be shared with third parties to help marketing and website development activities.

Types of Cookies, Usage and Functions Found or Used on Our Website

Session Cookies and Persistent Cookies are used on our website. Session cookies are categorised based on their limited duration that is to the lifespan users visit or connect to our site. Whereas, Persistent Cookies do remain for a longer period on your device depending on their duration and on your browser settings. Persistent cookies have different life times, some stay for hours, days, weeks, years or until users intend to delete them manually.​

Technical Cookies: these are used for browsing, website functioning or to provide a service as requested by website visitors and are not used for other purposes, and are normally installed directly by the website owner. Without using these cookies, some operations cannot be completed. Classified as:

  • Browsing Cookies, through which browsing preferences can be saved and users browsing experiences optimised.
  • Cookies Analytics, through which statistical information is acquired on users' browsing habits. Such information is treated in collective and anonymous form.
  • Feature Cookies, also third-party ones, are used to activate specific functions of our website, and are necessary to provide a service or improve it.​

Profiling Cookies: these cookies track and log users' browsing to create a user summary database on their preferences, habits, choices. Such cookies could allow to send to users devices advertising messages that match preferences previously expressed by the users while browsing.

First-party Cookies: these cookies are generated and managed directly by the managers of the website.

Third-party Cookies: these cookies are generated and managed by parties or subjects other than those who manage the visited website eg. third parties cookies by PayPal, Instagram, Facebook, Shopify and Google Analytics. 

Necessary Cookies -

These cookies are indispensable for the website to function properly. They are strictly required cookies as they allow users to browse the websites and use its features and allow easier usage for users as they return to a page during the same browsing session.

Such cookies do not identify you as an individual. If you do not accept these cookies, the performance may be affected of this website or some of its features.

Analytics and Statistics Cookies -

These are performance cookies, help the website to understand how users interact with it by providing information on the features, pages or part of the website visited, the time spent on the websites, and any issues arose, These cos helps to improve overall website performance.

These cookies do not identify you as an individual. All data are collected and combined anonymously.

Marketing and Retargeting Cookies -

These cookies are used to present content that is the most relevant to you and your preference or interests while browsing. Such cookies can be used to display targeted advertising or to limit the number of times you will see an advertisement. These cookies may also be used to assess the effectiveness of advertising campaigns on the website. Also, these cookies can be used to remember the websites users have visited, and could share corresponding information with third parties.

Most of these cookies may recognise users' IP addresses and collect some identifiable or recognisable personal information.

We could also use Facebook pixel, this can allow user behavior to be tracked where users have been redirected to our website by clicking on our Facebook ad. The data collected is anonymous to us and we do not see personal information of individual users. However, this data is stored and processed by Facebook. Facebook may link or use this information to users' Facebook accounts and could also use this data for its own promotional purposes, in accordance with Facebook's Data Usage Policy.

Functionality Cookies -

These cookies allow the website to remember your preferences made when browsing (e.g. user name, geographical region, products put into the cart) so to provide users a more personalised browsing experience. They can also let users view videos, enter account areas and interact with social tools such blogs and forums.​

The information collected by such cookies may include identifiable or recognisable personal information that users have submitted such as user name or profile picture.

If users decide not to accept such cookies, the performance and functionality of the website will be affected and access to site content may be restricted.

Example Cookies Necessary for Functioning of the Store

Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.


Example Cookies for Reporting and Analytics

Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages
_orig_referrer Track landing pages
_s Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.



Data Controller and Personal Information

Data Controllers for personal data is THE RUNWAY S.R.LS. – registered office in Via Nizza 9, Turin, Italy.

Controlling or Deleting Cookies

Almost all internet browsers are set automatically to accept cookies. Users have the right to control and/or delete cookies as they wish – for details, see Users can delete all cookies that are already on their computers and can set most browsers to prevent them from being placed. If users do this, however, you may have to manually adjust some preferences every time they visit the website and some services and functionalities may not work. Users who opt to change, delete or control the settings on their browsers to block cookies or to be warned when cookies are sent to their devices. The optimum method to know how to adjust your browser settings is to visit the help or support of your browser for their instructions and your cookie preferences.​